1 post tagged “smb”

Really glad that we are one of the early birds at the Social Media Brunch 4 (SMB4) who managed to get a Lenovo notebook! I wonder how can I use this notebook... It is just so pretty! Derrick had to carry them to URA by himself, so the stocks were limited.

The discussion at the SMB4 was focused on the Corporate Adoption of Social Media. There are a lot of take aways from the discussion, which were documented at their website. However, the picture that was painted seems to be "Facebook is the thing" and all companies should adopt Social Media.

It seemed also like the private sector have problem getting their management buy in on Social Media. However in the public sector, it is a different story: 

"We will use the new media, multimedia, podcast, vodcast, all these things which you get in the Internet, or somebody sends to you by email, I think our ministries, our agencies have to experiment, have to try it out."

- Lee Hsien Loong, Prime Minister of Singapore

Extracted from National Day Rally Speech 2006

There wasn't any discussion on the public sector and perhaps the private sector should take a leaf from them?

One key problem that was shared was on the ROI. Management have problems with ROIs on Social Media. Perhaps the ROI matrix should be derived from the traditional media's matrix to convince the management on the value of new media? Just a thought.

On the other hand, I think rather than spending all the time to do bloggers engagement, companies should spend more time in making their products and services better. When the products and services are good, people who blogs will naturally write something good about them. Of course, I am not saying that bloggers engagement should stop, but the focus should be on the product than the bloggers.

Anyway, I really enjoyed myself at the session and I am looking forward to the next session! :) 

To the SMB team - Keep up the good work!